Thames Hospice has appointed Annie Campbell as its new Director of Retail, effective immediately.
Annie will lead the charity's retail operations as it embarks on the next phase of its retail strategy, driving growth and generating vital income to support hospice care across Berkshire and South Buckinghamshire.
Having stepped into the role of Interim Director of Retail in February 2026, Annie has provided outstanding leadership, guiding retail teams with commitment, compassion and professionalism during a period of transition.
With more than 25 years of experience in charity retail, Annie has held several senior management positions throughout her career. She has been part of the Thames Hospice team for 11 years, where she has made a significant contribution as Head of Retail Operations.
Speaking about her appointment, Annie Campbell said: "I am delighted to be appointed Director of Retail and to continue working with such an incredible team. Over the past 11 years at Thames Hospice, I have seen first-hand the dedication of our staff and volunteers, and the difference our retail operation makes to the care we provide. Every donation, purchase and volunteer hour helps fund vital hospice services for local families. I am excited to build on the success we've achieved together and look forward to leading our retail teams into the future."
Dr Rachael de Caux, Chief Executive of Thames Hospice, said: "The Executive Team and I are thrilled to appoint Annie as Director of Retail. She brings a wealth of retail experience, a deep understanding of our organisation and an unwavering commitment to our CARE values.
"Annie has already demonstrated outstanding leadership as Interim Director of Retail. I know she will continue to inspire our retail teams as they grow this important part of our charity, helping to generate the income that enables us to provide outstanding care for local people and their families."
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